Coke Heist Commercial as an Effective Ad Essay Example | Topics and Well Written Essays - 500 words

Coke Heist Commercial as an Effective Ad - Essay Example My goal in this paper is to bring these criteria into the advertising discussions by connecting them to the success of CocaCola heist advertisement. To achieve this goal, I have divided my essay into three subsections. In the first section, I put emphasis on the importance of the music in the commercial. In the second section, I discussed the environmental setting of a commercial and in the third section, I expounded the need for a collaborated teamwork in production. I end my paper with questions that need to be answered in another research. 1. Soothing music. According to advertisers, the role of the music in an advertisement is to increase the effectiveness of communication. When there are no lyrics in the music, advertisers said that music has been assigned a dominant role to carry the message of the ad. (Alpert & Alpert,1991, pp. 232-238 ). Listeners relate to the appropriateness of the music to the ad. For instance, popular rap sounds are not appropriate for the Coke heist ad and is not fit for the concept. a. Impact. A musical structure consists of elements such as sound, harmony, melody, and rhythm. The impact of the music could be seen from the consumer’s perception of whether it is fit or does it relate to the central idea of the ad. We see that consumers become receptive of the ad when the music brings forth pleasant thoughts and association, memories and imagery and what is important for an advertiser is whether there is the positive or negative association with the ad. My own perception of the music is it creates an element of suspense that thrills me to wait for the end of the commercial. It is funny, It excites the imagination, but not soothing because it is not calming. A soothing music is calming and pacifying. 2. Environmental setting. I find that setting is very important in commercial and preparation because it provides a sense of direction and purpose. Coke, in this commercial used systems, thinking that utilized non-traditional designs and setting and was able to project a holistic environmental issue of the insects interacting with people and reacting to thirst and happiness.  Ã‚  

Comparing Iodine Based Contrast Drugs for Acute and Late Allergic Article

Comparing Iodine Based Contrast Drugs for Acute and Late Allergic Reactions - Article Example After reading this article, both the patients and the technologist will understand risk of contrast reactions, the frequency of occurrence of such risks, the associated side effects, and through this they will understand ways of minimizing the occurrence of ICM. This will ultimately help them to come up with an appropriate plan to manage and treat the ICM reactions effectively. Introduction Iodinated contrast media are one of the most injectable drugs radiology. Reactions from intravenous injections are either mild or self-treated. Most modern iodinated contrast media are used almost in any part of the body. It is because they are often used intravenously although they can be administered intraabdominally, intrathecally and intraarterially. They are reported to be safe and with mild and self-limiting adverse effects. Nonetheless life-threatening or severe reactions can occur. Radiologist who get involved in using iodinated contrast drugs should be aware of the associated risk factors for contrast media reactions. They need to be aware of the strategies to help minimize adverse events and must be prepared to promptly manage and recognize them. Iodinated contrast media can be categorized into four groups namely (1) ionic dimers (lower carboxyl group toxicity; lower osmotoxity: ration 3),include ioxaglate, (2) Ionic monomers (highest carboxyl group toxicity; highest osmotoxicity ration 1.5), Diatrizoate, ioxythalamate, metrizoate, iothalamate, and iodamide, (3) Nonionic monomers (no carboxyl group toxicity; same osmotoxicity as the ionic dimers), include hydroxyl groups: metrizamide iopromide, hydroxyl groups: iomeprol, iopetnol, ioxitol, and iopamidol), hydroxyl group: ioversol, iohexol), (4) Non ionic dimers (no carboxyl group toxicity; lowest osmotoxicity: hydroxyl group (iodixanol), and hydroxyl group: iotrolan. This literature review of scientific articles aims at evaluating whether there were variations in iodine based contrast drugs for acute and late aller gic reactions, other side effects and their frequency. Materials and methods Selection of Random Controlled Trails (RCTs) investigating immediate or non-immediate allergic reactions, other side effects and frequency of iodine based contrast (Iodinated contrast media (ICM)) were considered for inclusion. Iodine based contrast was defined as intravenous contrast (radiocontrast) agents based on iodine. Comparing Iodine Based Contrast Drugs for Acute and Late Allergic Reactions, and other side effects and their Frequency Results and Discussion Iodinated-based Contrast Drugs/Media (ICMs) for Acute and Allergic Reactions. Iodinated contrast media (ICMs) are one of the injectable drugs that are most commonly used. Recent studies have shown that each year more than 70 million iodinated contrast media are administered worldwide. ICMs are derivatives of tri-iodinated benzene. Due to the tri-iodinated benzene derivative, ICMs are characterized by non-ionic or ionic side chains and the dimeric or monomeric ring structure. Non-ionic monomers seem to be less complicated than the non-ionic dimaers in NHR, although some studies indicate that there is no difference between non-ionic dimers and non-ionic monomers. According to the iodine